The study of culture is on the rise; still, this popularity comes with the cost of increasing
fragmentation, as definitions and conceptualizations proliferate. The objectives of this review …

Organizational scholars have shown a growing interest in drawing on the philosophy of
Pragmatism to address contemporary problems and theoretical questions. We elucidate …

Categorization processes have gained currency in organizational theory. Categories are
endemic to organizations and markets, serving as touchstones for organizational identity …

Although existing research has demonstrated the importance of attaining legitimacy for new
market categories, few scholars have considered the trade-offs associated with such actions …

Studies on market categorization exhibit substantial agreement that language plays a
central role in articulating and constructing meanings among market participants and …

In this paper, we respond to recent critiques about the state of organization theory that have
characterized it as being anachronistic, overly theoretical, or lacking the right kind of theory …

In this essay, we address the question of how the strategic and organizational activities of on-
demand sharing economy companies such as Uber are labeled and classified. We …

We examine the process of organizational image formation for new ventures entering an
emerging organizational category. An emerging organizational category is usually initiated …

This paper examines the role of category affiliations in entrepreneurial resource acquisition.
Pace existing studies, we suggest category spanning will cause firms to be overlooked or …

We investigate how a firm's positioning relative to category exemplars shapes security
analysts' evaluations. Using a two-stage model of evaluation (initial screening and …