Social media influencer marketing: A systematic review, integrative framework and future research agenda
D Vrontis, A Makrides, M Christofi… - International Journal of …, 2021 - Wiley Online Library
Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …
between influencers and their audiences affects customer value co-creation behaviour …
The value of influencer marketing for business: A bibliometric analysis and managerial implications
Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …
not perceived by consumers as advertising and guarantees a wide reach to very engaged …
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
Consumer avoidance of brands and influencers is a widespread phenomenon, especially
among Generation Z (Gen Z); however, influencer marketing literature lacks clarity about …
among Generation Z (Gen Z); however, influencer marketing literature lacks clarity about …
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …
determinants of SMI advertising effectiveness is undeveloped. The present research …
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …
intention, more specifically, the impact advertising disclosure and source credibility have in …
[HTML][HTML] Building influencers' credibility on Instagram: Effects on followers' attitudes and behavioral responses toward the influencer
Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …
years. Previous research has mainly focused on influencer marketing as a commercial …
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
While the literature related to this topic has predominantly focused on investigating the
influence mechanism that social media influencers (SMIs) impose over their followers, less …
influence mechanism that social media influencers (SMIs) impose over their followers, less …
When less is more: the impact of macro and micro social media influencers' disclosure
There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …
endorsing products. Further, recent policy regulations are requiring social media influencers …