Purpose–The purpose of the current study is to attempt to contribute to the understanding of
some socio-cultural factors likely to explain the preference for international products in …

Over the past few years the political and economic landscape of the Middle East-North Africa
(MENA) region has been dramatically transformed through a series of revolutions. These …

Sacrifice is central to the flourishing of human culture and is integral to everyday life through
practices of gifting, abstinence, donation and substitution. Consumer studies have …

This study identifies sources of occupational stress impacting employees in the Tunisian
retail sector. As with many other nations in the Middle Eastern/North African (MENA) region …

Purpose This paper aims to explore the socio-cultural meanings of functional foods for
Tunisian consumers and to understand how these meanings shape their preferences and …

Purpose: Cool, a subjective, socially constructed concept has interested several researchers
investigating its nature and successful marketing applications. However, the authors note a …

A partir de l'ethnographie de la migration traditionnelle des Soninkés et de récits
biographiques de migrants sénégalais récents en France, l'objectif de l'article est de …

This chapter explores decolonisation's politics and implications for countries' branding and
positioning in the globalised economy through marketing and market research techniques …

Buzz marketing in social networks is often seen by announcers as an opportunity to reach
the biggest audience. However, the risk of failure of buzz campaigns proves not to be …

The article draws on an ethnographic analysis of traditional Soninke migration and
biographical narratives of recent Senegalese migrants to France in an attempt to understand …