ANALISIS FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTION DIMODERASI OLEH GREEN BRAND KNOWLEDGE

E Elistia, SD Rohmatin - Jurnal USAHA, 2024 - journal.unindra.ac.id
Environmental issues have become a serious concern for marketers, when the amount of
waste continues to increase and is difficult to recycle. This study aims to analyze the factors …

The Effect of Green Marketing Mix on Tupperware Purchasing Decisions in Yogyakarta City

F Khonifah, T Harsoyo - Jurnal Ilmiah Manajemen Kesatuan, 2023 - jurnal.ibik.ac.id
This research aims to analyze the influence of the green marketing mix on purchasing
decisions for Tupperware products in the city of Yogyakarta. The independent variables …

Management of Rejected Plastic Packaging as an Alternative Industrial Fuel

A Yansen - Siber International Journal of Digital Business (SIJDB …, 2024 - review.e-siber.org
Solutions are needed to cope with the reject plastic packing waste that the plastic packaging
industry produces. Using rejected plastic packaging waste as a coal substitute and lowering …