Purpose While e-commerce has been widely cited as the new marketing frontier, thus
necessitating the need to deliver seamless shopping experiences across various online …

Purpose With the advancements of Internet of Things (IoT) and artificial intelligence (AI) in
recent years, smart objects (SOs) have been widely applied in the lives of consumers to fulfill …

Researchers have acknowledged that focusing only on single-actor engagement is
insufficient to address the nature of multi-actor, value co-creation within a service ecosystem …

The most commonly cited issues with mobile apps are low user engagement and retention
levels. In this paper, we use a randomized control trial to test the efficacy of crowdsourcing …

Social media marketing is one of the items developed by marketers for a practical marketing
style. Social media is considered capable of reaching consumers quickly and can introduce …

This study investigates the effects of the dimensions of Uses and Gratifications Theory (UGT)
on Consumer Engagement (CE) on social media platforms in the Middle East and North …

Η παρούσα πτυχιακή εργασία έχει ως ερευνητικό στόχο την ανάλυση της χρήσης των Μέσων
Κοινωνικής Δικτύωσης (Social Media) για την επίτευξη της προώθησης και της διαφήμισης …

This study examines how the Romanian crowdfunding platform sprijina. ro is using social
media, specifically Facebook, in order to create a dialogic context for consumers, as defined …

Tämän opinnäytetyön tutkimuksellinen lähestymistapa oli toimintatutkimus, jonka
tarkoituksena oli muotoilla tapahtumien digimarkkinoinnin palvelu. Palvelun tarkoitus oli …

Ringneck Ranch is a small business in rural Kansas that provides an all-inclusive pheasant
hunting experience as one of the many business services provided. This study involved an …