This study aims to model the direct effects of brand equity elements (affective brand
experience, brand personality, trust, and perceived quality) on consumers' purchase …

The aim of this study to examine the relationship between brand popularity, brand
awareness, perceived value, and brand loyalty on repurchase intention in Hyundai electric …

Sažetak Današnje dinamično okruženje zahtjeva od poduzeća stalnu prilagodbu koja se
uglavnom ogleda u primjeni novih tehnologija, unaprjeđenju poslovnih procesa te …

Background and Aim: A brand equity might be its monetary value, its position in a company's
balance sheet, or customers' loyalty and confidence in the goods offered by the business …

Sažetak Korištenje inovativnih digitalnih tehnologija omogućuje organizacijama javnog
sektora prikupljanje informacija i znanja od građana i drugih zainteresiranih strana te …

Purpose–The paper aims to examine the principles of creating customer experience and
analyze a novel application of such principles in virtual brand communities (VBC). The …

E-bikes, a rapidly developing hybrid technology, threaten the notion of leisurely, non-
motorized riding. This empirical study aims to determine the connection between brand …

Sažetak Svrha–Cilj je rada preispitati principe kreiranja korisničkog iskustva i analizirati
novu primjenu principa u virtualnim zajednicama maraka (VBC). Za studiju slučaja kreiranja …