Evaluative conditioning (EC) research investigates changes in the evaluation of a stimulus
after co-occurrence with an affective stimulus. To explain the motivation behind this …

The year 2020 marks the 25th anniversary of two seminal publications that have set the
foundation for an exponentially growing body of research using implicit measures: Fazio …

People occasionally encounter information of which the structure bears divergent evaluative
implications. For instance, when reading that a sunscreen protects against skin cancer, the …

How do people cognitively represent appetitive stimuli? Do interactions with appetitive
stimuli shape how we think about them, and do such representations affect motivation to …

Semantically meaningless letter strings correlated with affective attributes (US) can become
evaluatively conditioned stimuli (CS). Jurchiș et al.(2020) recently demonstrated CS-US …

Research suggests that evaluations of an object can be simultaneously influenced by (a) the
mere co-occurrence of the object with a pleasant or unpleasant stimulus (eg, mere co …

ABSTRACT Moran et al.(2021) report a multi-lab registered replication of Olson and Fazio's
(2001) surveillance task. The surveillance task is an incidental learning procedure over the …

The evaluation of human responses in multimedia experiences using physiological data has
a well-established presence in the academic literature. However, this field is currently …

The contribution of uncontrolled processes to evaluative learning has been examined in
evaluative conditioning procedures by comparing evaluations of conditioned stimuli …

The evaluative conditioning (EC) effect has been documented in many experiments:
Participants typically prefer stimuli that co-occurred with positive stimuli over stimuli that co …