The rapid growth of the e-commerce sector has intensified competition among platforms,
making the implementation of gamification strategies crucial for maintaining a dominant …

Grounded on the flow model, the present study aims to examine the significant effect of
gamification in an e-commerce platform on customer experience, and the mediating roles of …

Purpose–The aim of this study is to shed light on the factors influencing continued use,
attitude, and satisfaction with gamified mobile app usage. A research model is proposed …

Gamification in mobile apps has a research gap, given the potential for gamification to
enhance user repurchase intention in a mobile commerce context. This research …

This study aims to analyze the determinants of the use of games and the intention of buying
in e-commerce. The data used is quantitative, with the population of Indonesian people who …

2020 tavaszán a COVID-19 vírus miatt kialakult járványhelyzet világszerte távoktatásra
kényszerítette a felsőoktatásban dolgozókat és tanulókat, amely teljesen új tanítási és …

Indonesia is regarded as the country with the largest population of Muslim customers and
expanding market of e-marketplaces in recent years. It leads to the increasing rate of …

This research aims to empirically investigate how travelers transition from online to physical
museums by utilizing and expanding the push-pull-mooring (PPM) model. Drawing from …

Advancement of technology increases the interest in gamification and mindfulness-based
mobile applications. In light of the gaining attention in these areas, it is essential to explore …