ET Walker, CM Rea - Annual review of sociology, 2014 - annualreviews.org
Corporate political activity is both a long-standing preoccupation and an area of innovation for sociologists. We examine the limitations of investigating business unity without focusing …
Although'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful …
T Zerback, F Töpfl, M Knöpfle - New media & society, 2021 - journals.sagepub.com
This study is the first to scrutinize the psychological effects of online astroturfing in the context of Russia's digitally enabled foreign propaganda. Online astroturfing is a …
V Luoma-Aho - RJ-IPR: Research Journal of the Insitute for Public …, 2015 - jyx.jyu.fi
Stakeholder engagement has risen on the agenda of public relations recently mostly due to the introduction of real-time media and new hybrid forms of marketing, advertising and …
Astroturf organizations are fake grassroots organizations usually sponsored by large corporations to support any arguments or claims in their favor, or to challenge and deny …
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a" noisy" …
A Goodwin, K Joseff, MJ Riedl, J Lukito… - International Journal of …, 2023 - ijoc.org
Social media platforms are a powerful tool to exert influence and impress opinions—for commercial operators, brands, and political campaigns. Influencers can help campaigns …
Have stakeholders increased their influence over firm behavior in the digital age? We draw from cognitive theory to argue that although social media has made it easier for stakeholders …
J Zhang, D Carpenter, M Ko - 2013 - researchgate.net
Online astroturfing refers to coordinated campaigns where messages supporting a specific agenda are distributed via the Internet. These messages employ deception to create the …