Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern
because of a significant impact on organizational performance. Over the past few decades …

The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

The use of advanced computer technologies has dramatically changed marketing. Concepts
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …

Digital tools and marketing have been widely adopted in various industries throughout the
world. These tools have enabled companies to obtain real-time customer insights and create …

Organic fertilizers increase plant growth and yield by improving soil properties. Judging from
the physical properties of the soil, organic fertilizer can increase the soil's ability to hold …

In the last decade, the advertising industry has experienced a quantum leap, powered by
recent advances in neuroscience, a large investment in artificial intelligence, and a high …

Integrating green approaches and digital marketing strategies for Information and
Communication Technologies (ICTs), which reduce environmental risks to desired levels by …

Digital marketing refers to the process of promoting, selling, and delivering products or
services through online platforms and channels using the internet and electronic devices in …

This study aims to find out the influence of Digital Marketing, Green Marketing, Networking
and Product Innovation on the Sustainability Business Performance of the Silk Cluster in …

Digital business is a business trend that currently has an impact on changing people's
behavior in doing business. This study aims to discuss the impact of digital marketing on …