Corporations are increasingly engaging with political and social issues through corporate
social responsibility (CSR) initiatives, in new areas such as lesbian, gay, bisexual …

Public relations is recognized as an organizational boundary-spanning function accountable
for communication engagement with diverse stakeholders in ways that facilitate social …

Purpose The purpose of this study is to develop an integrative concept of perceived
authenticity that captures a more nuanced perception of authenticity among LGBTQ …

Colleges and universities are social institutions often called on to speak about socio-political
issues (eg, racism). Critics have suggested that when responding to instances of racism on …

This study measured consumers' perspectives and behaviors with respect to corporate
social responsibility (CSR). Specifically, we explored the components of CSR, including …

The concept of brandstanding has been embraced by leading public relations firms and
practitioners, but is virtually absent from scholarship. This conceptual essay defines …

Existing public relations measurement and evaluation frameworks may struggle to
adequately capture (1) organizational engagement regarding contentious or intractable …

Increasingly, companies are expected to engage with, or be responsive to, their publics to
achieve social acceptance or to be perceived as legitimate. The expectation manifests, in …

The way organizations communicate about socio-political issues, such as racism and
diversity, has become increasingly visible following the racial reckoning of 2020. This study …

Corporate social advocacy (CSA) scholarship has helped public relations scholars and
practitioners better understand business engagement in multiple contentious issue contexts …