Online banner advertisement, which is the most common form of web advertising, has been
catching the eye of online users. It is important for online advertisement publishers to …

The rapid growth and proliferation of internet based services has opened up new avenues of
interactions and corresponding business models. Advertisements shown within websites …

This paper combines the import trade situation of Ningbo under Renminbi appreciation and
analyzes the impact of Renminbi appreciation on import of Ningbo. The Renminbi exchange …

With a drastic increase in online communities, many companies have been paying attention
to online advertising. The main advantages of online advertising are traceability, cost …

Online advertising is increasingly becoming an important element of marketing mix. The
wider reach of internet advertising, efficiency, ease of targeting, and measurement of …