Virtual influencers in various forms are capturing a growing share of ad spend from human
influencers. Followers respond to virtual influencers much as if they were human, with …

Purpose Virtual idols have entered the golden period as the main form of future digital
people. However, existing studies only focus on a single idol type and partial role …

The rise of artificial intelligence is changing the way companies interact with consumers. In
the social media context, this has led to the spread of virtual influencers (ie, influencers that …

Social media influencers (SMIs) today play a pivotal role in shaping consumer behaviors:
This influential capacity presents a unique opportunity to channel efforts towards promoting …

While there is pervasive research on virtual influencers (VIs) and their impacts on consumer
behaviors, there is a lack of understanding of their effects on followers' wellbeing. Drawing …

This research explores the characteristics of green influencer messages on follower
engagement by examining the interplay between message framing (gain vs. loss), construal …

Purpose This study aims to delve into the cultural differences between developing and
developed countries pertaining to the negative behavioral fallouts of adopting …

A new type of social media influencer, known as a virtual influencer, has gained
prominence, driven by technological breakthroughs and artificial intelligence. Despite the …

Virtual influencers have great potential to shape the audience's perception and motivate
behavioral change. Drawing upon anthropomorphism theory and social identity theory, this …

The current research examines the impact of using AI‐generated images (vs. real
photographs) in social media posts of green influencers, by relying on schema congruity …