This research employs Market Basket Analysis to gain strategic insights into the intricate
world of consumer behavior. As customer preferences and industry trends constantly evolve …

Pola pembelian para pelanggan memiliki peran yang sangat penting dalam keberhasilan
bisnis eceran atau ritel. Dalam upaya untuk menentukan pola pembelian pelanggan …

Recent studies within the beauty industry, employing the Technology Acceptance Model
(TAM), has predominantly directed its focus towards functional factors, neglecting to …

In the era of business, business intelligence (BI) technology can inform the decision-maker
of the right data and insight. In this study, a business intelligence model is built to help the …

Pertumbuhan ekonomi di Indonesia menunjukkan kenaikkan dari tahun ke tahun. Salah
satu bentuk dari peningkatan pertumbuhan ekonomi di Indonesia adalah dengan …

This research delves into the multifaceted landscape of promoting skin whitening products in
Indonesia, focusing on consumer behavior, digital marketing strategies, and the …

In the dynamic realm of market basket analysis, understanding customer purchase patterns
is paramount for strategic decision-making. This research embarked on an exploratory …

This paper addresses the critical task of assessing customer purchasing behaviour in retail,
which directly impacts marketing strategies and inventory management. The paper presents …

Supermarkets and grocery stores aim to improve customer experience and maximize sales.
Recommending frequently bought items and optimizing the layout of products can enhance …

The grocery store is a type of micro-scale business, the advantage is that it is not too far from
residential areas so it is easier to reach. However, in the midst of an increasingly …