Social media platforms viewed as an integrated resources in marketing capabilities, yet
there is a significant shortage and fragmentation of research articulating the dimensions of …

Purpose Increasingly, brands are using social media to attract consumers. However, it is not
clear how social media activities influence consumers. To address this, the study examines …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

Purpose More people share their tourism experiences on social media today than in the
past, and as a result, more people follow these posts in their trip planning. However, studies …

This study explores the factors that drive the adoption of live streaming commerce and its
effects on business performance. The research finds that relative advantage, streamer …

This study aims to establish the mediating role of brand image, including advertising and
promotion content distributed on social media platforms, which can improve positive brand …

This research aims to analyse the Fear of Missing out (FOMO) behaviour among Indonesian
consumers in relation to Food and Beverage offerings from Micro, Small, and Medium …

Bu çalışmanın temel amacı yerli turistlerin otel işletmelerine yönelik algılanan hizmet
kalitesinin tekrar satın alma niyeti arasındaki teorik ilişkiyi araştırmak ve bu ilişkide marka …

Social media marketing and tourist attraction are among the factors that influence visiting
interest. This study aims to analyze the effect of digital marketing through social media on …

In the development of the digital era, digital marketing and brand trust can be​ factors that
influence the intention to buy consumers. Social media marketing also plays a role in …