The article provides an assessment of the most recent literature on political leadership by
focusing on its effects on voters' cognition and behavior, in the light of the ongoing …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

The paper reports on the core challenges faced by the nonprofit, political and social
marketing disciplinary areas and suggests a series of research agendas to develop theory …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

The article presents the conception of positioning politicians based on a three-stage
approach to political branding. The main assumption is that a political brand—and …

By reflecting on the interactions among three components–the perception of authenticity,
ordinariness and competence–and adopting a holistic approach, this article presents and …

Purpose–The purpose of this paper is to reinterpret and test empirically Newman's model of
voter's choice behavior, where three elements influencing the choice of a given candidate …

The multi‐disciplinary nature of political marketing lends itself to a micro/macro analysis. The
goal of the article is to present the theoretical frames allowing one to develop an approach to …

Purpose The purpose of this paper is to investigate whether voters consider a candidate's
brand image when evaluating election alternatives. That is, how prominent a role does the …

Psychological models of forming impressions about other people assume that this process is
strictly connected with social categorization. Therefore, it is clear that the results of many …