Recent research has discussed the opportunities associated with the use of social media
tools in the classroom, but has not examined the perceptions students themselves hold …

Purpose COVID-19 has galvanized educational institutions to rapidly adopt technology-
enhanced learning (TEL) environment where students are required to use and manage a …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

The use of social media across the educational setting is on the rise. Subsequently, the body
of research on this topic is vivacious and rising. Recent study has discussed the chances …

Technology and media have created skill needs that modern educators are compelled to
address to stay relevant. As a result, an emerging educational tool in marketing and media …

The purpose of the study is to analyze social media marketing in higher education
institutions and determine the tools and strategies that are used by universities to promote …

As use of social media continues to grow, there is evidence that student skills in social
media marketing are inadequate to meet the needs of potential employers and that student …

Recent calls to the academy challenge marketing educators to prepare new graduates for a
complex, high-stakes marketing environment driven by technology. We explore the value of …

We explore the use of text message reminders to improve student performance. The
effectiveness of text messaging reminders is examined by comparing two large sections of a …

Experiential learning is an effective way to involve students in learning by doing. By using
marketing simulations, a dynamic learning experience is created where students develop …