Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the …
We assess in an integrated model the antecedents of multi-unit franchising as well as its outcomes. Based on both franchisor and franchisee data, the results related to the …
Franchising is a growth vehicle that helps firms scale their operations. Yet, the performance implications of franchising remain inconclusive. To solve this conundrum, we contend that …
T Sasmito, M Nugroho… - Uncertain Supply Chain …, 2023 - growingscience.com
This study aims to examine how Mother and Child Hospital (RSIA) Type C performance in East Java with a population of 67 owners is affected by organizational competency, external …
The purpose of this article is to test a novel, integrative theory of governance mode selection in the context of international franchising from Brazil. Given the Brazilian emerging market …
OO Harry, WE Boma, OT Magnus - 2021 - allmultidisciplinaryjournal.com
This study examined the relationship between competitive risk and entrepreneurial satisfaction in fast moving consuming goods (FMCG) firms in Nigeria during covid-19 …
Annual sales revenue is one of the most critical indicators of franchise performance not only for the business stakeholders but also for prospective franchisees who are exploring their …
E Hadjielias, OL Dada, K Eliades - Journal of Business Research, 2021 - Elsevier
This paper examines how social capital facilitates entrepreneurial process in international multiunit franchise outlets, operating under an area development agreement. Despite …
Purpose The purpose of this study is to investigate how Internet capabilities influence international business relationships using the resource-based view and capabilities …