In recent years, big data has emerged as one of the prominent buzzwords in business and management. In spite of the mounting body of research on big data across the social …
B Gao, X Li, S Liu, D Fang - Tourism management, 2018 - Elsevier
This study investigates the collective influences of cultural, hotel, and reviewer characteristics on online ratings in the hotel sector. Based on over 243,000 TripAdvisor …
S Park, JS Lee, JL Nicolau - Tourism Management, 2020 - Elsevier
This research aims to determine the relationship between the quality of airline service attributes and overall satisfaction. Although a number of relevant studies have reported a …
In this review, we integrate insights from the extensive but fragmented literature on information intermediaries. Tracing the evolution of this research, we observe a shift from a …
When do social media users click on sponsored content or intend to visit the website at a later time? A qualitative comparative analysis (QCA) using arguments based on herd theory …
K Xie, YJ Lee - Journal of Management Information Systems, 2015 - Taylor & Francis
This study investigates the effects of exposures to earned and owned social media activities and their interaction on brand purchase in a two-stage decision model (ie, likelihood to …
Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers a …
Purpose This paper explores knowledge sharing (KS) and intellectual capital (IC) impacts on the success rate of equity crowdfunding (EC) campaigns in the Italian market, which …
Z Cao, Y Zhu, G Li, L Qiu - Information Systems Research, 2023 - pubsonline.informs.org
Many online communities that rely on effortful, voluntary content contributions offer additional content curation tools to facilitate social interactions and encourage user …