Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

Much research has focused on privacy concern, which describes individuals' motivation to
protect personal information from unauthorized access, collection, storage, and use …

Privacy concerns may influence many choices consumers make. However, their expressed
concerns are sometimes inconsistent with their information-sharing and privacy-protecting …

In today's digitized society of ever-increasing information sharing, Online Privacy Literacy
(OPL) is not only important to feel safe but be safe as well. OPL refers to skills and …

Abstract [eng] The issue of trust-based personal data disclosure online remains of high
importance both in social networking and online purchasing. Additionally, social networking …

The provision of information and emotions is the core competitive edge for mobile apps to
attract users to utilize their services and functionalities. Considering user demands and …

Algorithmic selection is omnipresent in various domains of our online everyday lives: it ranks
our search results, curates our social media news feeds, or recommends videos to watch …

The adoption of smart devices in homes is rapidly advancing, and information on our daily
routines and activities is collected, processed, disseminated by these devices in order to …

The digital era introduces a significant issue concerning the preservation of individuals'
privacy. Each individual has two autonomous traits, privacy concern which indicates how …

Voice assistants have become embedded in people's private spaces and domestic lives
where they gather enormous amounts of personal information which is why they evoke …