China is currently the world's largest new energy vehicle consumer market, and millennials
are the largest consumer group in China. To better promote environmental protection, this …

Abstract While Apple Pay as a payment method has become increasingly popular in the
hospitality industry, there is scant research examining the psychological processes …

Purpose Displaying a sense of humour provides various interpersonal benefits including
reducing tension and promoting conflict resolution, but should a firm use humour in …

Purpose The purpose of this paper is to explore the effect of cuteness and cool on the
perceived quality of digital products, the mediating effect of brand perception (warmth and …

Purpose–The purpose of this paper is to explore the common meaning of vernacular usage
of “cool” in terms of the related concepts consumers use to describe the term, using the …

Traditionally thought of as “uncomfortable bedfellows,” consumer IT and fashion are
becoming increasingly intertwined, which has given rise to a unique phenomenon termed …

This article presents, through a series of studies conducted in six countries, the
development, psychometric testing, and cross‐cultural validation of an independent …

Purpose Materialism has become a topic of increasing interest to researchers and
policymakers because it can influence consumer behavior. However, a clear picture of how …

Today, the word'cool'has become a generic term to indicate approval from audiences for a
new design style of freshly released concept cars. To capture this' cool style', this study …

文化赋能品牌创新的背景下, 品牌需明确如何更好地应用中国元素进行营销.
为探究不同类型中国元素策略对Z 世代服装品牌购买意愿的影响机理, 文章以品牌本土象征性和 …