This guide describes best practices in using eye tracking technology for research in a variety
of disciplines. A basic outline of the anatomy and physiology of the eyes and of eye …

Visual processing varies dramatically across the visual field. These differences start in the
retina and continue all the way to the visual cortex. Despite these differences in processing …

Surprisal theory posits that less-predictable words should take more time to process, with
word predictability quantified as surprisal, ie, negative log probability in context. While …

The prospect of speed reading—reading at an increased speed without any loss of
comprehension—has undeniable appeal. Speed reading has been an intriguing concept for …

The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides
comprehensive yet accessible coverage of all the key areas in the field ranging from visual …

A word's predictability in its context has a reliable influence on eye movements in reading.
This article reviews the extensive literature that has investigated this influence, focusing on …

In the Chinese writing system, there are no interword spaces to mark word boundaries. To
understand how Chinese readers conquer this challenge, we constructed an integrated …

Keith Rayner's extraordinary scientific career revolutionized the field of reading research
and had a major impact on almost all areas of cognitive psychology. In this article, we review …

Social networks are a source of competitive advantage for destination management
organizations (DMOs) in promoting user-generated content. In the online environment, the …

Different fields of research within the cognitive sciences have investigated basic processes
in reading, but progress has been hampered by limited cross-fertilization. We propose a …