Background Mass media tobacco control campaigns can reach large numbers of people.
Much of the literature is focused on the effects of tobacco control advertising on young …

Background and aims There is strong evidence about which tobacco control policies reduce
smoking. However, their equity impact is uncertain. The aim was to assess the effectiveness …

Background Every year, smoking kills more than 5 million people globally, including 440
000 people in the USA, where the long-term decline in smoking prevalence has slowed. The …

The evaluation of advertising, products, and packaging is traditionally performed through
methods based on self-reports and focus groups, but these approaches often appear poorly …

Introduction The purpose of this study was to assess the relationship between youth
exposure to the US Food and Drug Administration's national tobacco public education …

Background. Measures of perceived effectiveness (PE) of ads have been validated to predict
changes in cognitive precursors of quit attempts, but a relationship between PE and actual …

Abstract In March 2012, the Centers for Disease Control and Prevention (CDC) launched
“Tips from Former Smokers,” a $54 million national campaign featuring individuals …

Purpose: To assess the relationship between youth's exposure to the Food and Drug
Administration's national tobacco public education campaign, The Real Cost, and changes …

Emotive anti-tobacco advertisements can increase quitting. Discrete emotion theories
suggest evoking fear may be more effective than sadness; less research has focused on …

Abstract The Western Australian (WA)'LiveLighter'(LL) mass media campaign ran during
June–August and September–October 2012. The principal campaign ad graphically depicts …