Based on the issue ownership theory and corporate reputation, this study examines the
effect of corporate social advocacy (CSA) on corporate reputation, focusing on the relative …

By analyzing 162 articles published in seven peer-reviewed communication journals, this
study sheds light on the research topics, theories, methods, and authorship of articles in the …

Corporations are increasingly engaging with political and social issues through corporate
social responsibility (CSR) initiatives, in new areas such as lesbian, gay, bisexual …

This research seeks to shed light on perceived brand authenticity as it relates to LGBTQ
stakeholders. Through in-depth interviews, this study centers the voices of LGBTQ …

The literature has revealed various antecedents of consumers' participation in an online
brand community. But it is still unknown how digital brand-stakeholder dialogue (BSD), a …

Public relations is recognized as an organizational boundary-spanning function accountable
for communication engagement with diverse stakeholders in ways that facilitate social …

While organizations have increasingly engaged in corporate social advocacy (CSA) for
sexual and gender diverse populations, transgender people have often been overlooked in …

This study assessed the business-centered and CSR-centered diversity communication of
five American corporations along with the ensuing responses on the microblogging platform …

Purpose The purpose of this study is to develop an integrative concept of perceived
authenticity that captures a more nuanced perception of authenticity among LGBTQ …

Colleges and universities are social institutions often called on to speak about socio-political
issues (eg, racism). Critics have suggested that when responding to instances of racism on …