Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Purpose The service industry has been facing many challenges connected to sustainable
practices and how they affect final consumers. This paper aims to explore the impact of …

This study identifies micro-level value co-creation mechanisms that support the design of
digital services. As services are now becoming digital—or at least digitally enabled—how to …

Advancement of the marketing discipline requires a marketing-based, general theory of
markets. However, most academic marketing is developed from normative theories of …

In August 2011 the Wall Street Journal published an essay by Netscape co-founder Marc
Andreessen titled ''Why software is eating the world''. He argues that ''more and more major …

Purpose Over the last five decades, business to business (B2B) marketing has evolved from
a transactional model to a behavioral model. This evolution is a consequence of the rise in …

Purpose This paper aims to propose an approach to examining the long-term impact of the
COVID-19 pandemic on business, which presents a unique opportunity to study a hitherto …

Social contact becomes an essential agenda of tourist-resident relationship research.
However, the development of social contact in tourism and how it could influence the tourist …

For a recycling system to work, both stakeholders and households need to feel engaged in
the process. When studying engagement in the context of recycling, it is clear that a broader …

It is a crucial issue for enterprises to resolve environmental protection‐related institutional
pressure along with the implementation of strict environmental policies and the …