Financial services certainly require good cooperation between banks and customers. The
purpose of this study is to determine the influence of brand image, promotion and trust on …

Utilizing IoT based on health services cannot be avoided, especially during a pandemic
requiring a screening process for a person's condition. It serves as an important tool for …

The study's objectives were to inspect how media marketing influenced the development of
customer satisfaction and trust through the mediating effect of consumer engagement. In …

The goal of this research is to see how online consumer reviews affect brand equity.
Customers of Jordanian online clothing stores make up the study population. Due to the …

Many researchers are currently showing interest in researching consumers who are
purchasing the products with the help of new tools, and new kinds of markets are emerging …

Abstract Catur Insan Cendekia University (UCIC) is a university located in Cirebon.
Compared to other universities in Cirebon that were already established first, UCIC still has …

Resultados: Los resultados señalan que el tamaño de las empresas no son un factor
moderador en las relaciones planteadas; sin embargo, el valor de marca impacta en la …

The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic
are many enormous uncertainties across the globe. Severe consequences have assessed …

This research aims to investigate the influence of Social Media Marketing (SMM) on Brand
Awareness, Brand Image and Brand Loyalty of Pesona Indonesia. Quantitative methods with …

Penelitian yang peneliti lakukan saat ini menggunakan jenis penelitian kausal komparatif
(causal comparative research) dengan menggunakan pendekatan kuantitatif. Penelitian ini …