AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement
Artificial intelligence (AI) technology has vastly reshaped user experiences on social media.
AI-powered social media use and its outcomes largely depend on how users collaborate …
AI-powered social media use and its outcomes largely depend on how users collaborate …
The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature
Interactive marketing has greatly benefited from advances in immersive technologies, like
virtual reality, as they provide consumers with marketing experiences that transcend the …
virtual reality, as they provide consumers with marketing experiences that transcend the …
Smoking cessation policy and treatments derived from the protective motivation of smokers: a study on graphic health warning labels
Introduction Smoking is a leading public health risk. Many countries are reducing the
demand for tobacco through graphic health warning labels (GHWLs). This study aims to …
demand for tobacco through graphic health warning labels (GHWLs). This study aims to …
Interactive health messages work better for those who feel less in control: The role of external health locus of control and risk perception
Interactive websites, which provide greater user control over a site's interface, are commonly
employed in health communication campaigns to deliver risk information in more vivid and …
employed in health communication campaigns to deliver risk information in more vivid and …
Engaging and (the illusion of) learning? Examining the relationship between different social media activities and reproductive health knowledge
Social media have become fundamental platforms for learning about health, including
reproductive health knowledge. However, little is known about what specific user activity is …
reproductive health knowledge. However, little is known about what specific user activity is …
Interactive mediated contact on social media: Mechanisms and effects on attitudes toward Ukrainian refugees
This study examined the effects of interactive mediated contact, intergroup contact enabled
by social media engagement, on attitudes toward Ukrainian refugees, as well as the …
by social media engagement, on attitudes toward Ukrainian refugees, as well as the …
Source interactivity enhances sense of community and reduces psychological reactance: Effects of the like button on smoking message evaluations and attitudes
This study investigates the psychological mechanism by which source interactivity
influences health message evaluations. Combining health communication and interactivity …
influences health message evaluations. Combining health communication and interactivity …
Interactivity can enhance the effectiveness of threat appeals: Implications for preventive health websites
Interactive health websites where threat appeals are incorporated have become a popular
strategy to engage users in preventive health behaviors. The current study examines how …
strategy to engage users in preventive health behaviors. The current study examines how …
Promises and pitfalls: Taking a closer look at how interactive infographics affect learning from news
E Greussing, HG Boomgaarden - International Journal of Communication, 2021 - ijoc.org
This study investigates how interactive infographics affect individuals' understanding of
news. We conducted a survey experiment (N= 293) to isolate the effects of a clickable graph …
news. We conducted a survey experiment (N= 293) to isolate the effects of a clickable graph …
New Digital Divide Shaped by Algorithm? Evidence from Agent-Based Testing on Douyin's Health-Related Video Recommendation
W Shi, J Li - Communication Research, 2024 - journals.sagepub.com
While recommendation algorithms have significantly empowered human communication
process, there is an emerging scholarly and societal concern regarding the potential …
process, there is an emerging scholarly and societal concern regarding the potential …