Political social media marketing: a systematic literature review and agenda for future research
We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …
exploring political marketing on social media. The systematic literature review delineates the …
Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior
Researchers advocate incorporating self-identity into the theory of planned behavior for
studies investigating pro-environmental behaviors (PEBs). Although social media facilitates …
studies investigating pro-environmental behaviors (PEBs). Although social media facilitates …
Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors
This paper reports on a study that seeks to assess an extended typology of consumer social
networking engagement behaviors. Drawing on uses and gratifications theory, this study …
networking engagement behaviors. Drawing on uses and gratifications theory, this study …
Self-presentation on social media: When self-enhancement confronts self-verification
Social media affords users the ability to control how they present themselves to their
audience. People generally choose to show an ideal self-image on social media. However …
audience. People generally choose to show an ideal self-image on social media. However …
The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games
Free-to-play online games create significant revenues through sales of virtual items. The
argument that the sale of items that provide a competitive advantage (functional items) fuels …
argument that the sale of items that provide a competitive advantage (functional items) fuels …
'I wanna be sustainable, but I don't wanna show it!': The effect of sustainability cues on young adult consumers' preferences
Given the urgent need to address plastic pollution, fashion companies are implementing
diverse strategies to reduce plastic in their production processes. To communicate their …
diverse strategies to reduce plastic in their production processes. To communicate their …
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in 'real life'
Online audiences (eg Facebook friends, Instagram followers) shape users' self-presentation
online, but little is known about whether or not they impact users' actions in 'reality', so …
online, but little is known about whether or not they impact users' actions in 'reality', so …
Social media in politics: how to drive engagement and strengthen relationships
Marketing researchers have devoted considerable attention to marketer-generated content
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …
(MGC), social media engagement behaviour (SMEB) and online relationships. Prior studies …
The role of social media in negotiating identity during the process of acculturation
Purpose The purpose of this paper is to contribute to an understanding of the role of social
media in negotiating and managing identity for transient migrants relating to the home and …
media in negotiating and managing identity for transient migrants relating to the home and …
Exploring personal political brands of Iceland's parliamentarians
G Armannsdottir, S Carnell, C Pich - Political Branding, 2020 - taylorfrancis.com
This paper focuses on an under-researched and under-developed typology of political
branding and conceptualizes politicians as personal political brands. Further, this study …
branding and conceptualizes politicians as personal political brands. Further, this study …