This study explores buyer perceptions of corporate brand extension attractiveness in B2B
services, focusing on influencing roles of corporate image, extension fit, and other sources of …

Purpose This paper aims to present the concept of Interactive Network Branding (INB) in
business markets. The INB conceptualization offers an understanding of corporate branding …

References | Emerald Insight Books and journals Case studies Expert Briefings Open Access
Publish with us Advanced search References Nikolina Koporcic (Nottingham University …

Purpose This paper aims to clarify the meaning of Interactive Network Branding (INB) and
demonstrate its importance for business relationship development, within a cross-cultural …

The business world consists of interlinked entities, which require acting cooperatively in
order to reach the desired aims. Individuals are at the core of business-to-business (B2B) …

Purpose: The purpose of this thesis is to investigate thought leadership and its potential as a
strategic tool for brand positioning for B2B industrial corporations. The study aims to …

Launching a global brand into a local market is subject for many considerations, specifically
regarding the interaction between global and local aspects within all operations. This thesis …

In the current statistics on the market, the gaming industry has grown bigger than the movie
and music industries combined, saturated with a variety of platforms, game genres, and …

El objetivo de esta investigación es analizar el impacto del comercio electrónico en una
empresa de servicios de Lima. El trabajo de investigación tiene un enfoque cualitativo …

Opinnäytetyön tarkoituksena oli kehittää Kehityspiikki Koulutus Oy: n brändin rakennusta,
sosiaalisen median visuaalisen yhteneväisyyden kautta. Taustana tälle opinnäytetyölle oli …