[PDF][PDF] Strategic Technology Adoption of social media in Indian SMEs
Small and Medium enterprises (SMEs) are motivated to use the technology in their
processes for efficiency and effectiveness. The technology adoption can be assessed at …
processes for efficiency and effectiveness. The technology adoption can be assessed at …
[PDF][PDF] Use of Social Media Marketing (SMM) by Indian SMEs: An Insight into Challenges and Benefits
T Patil, R Banagiri, P Bhoyar, R Felicita… - Academy of Marketing …, 2024 - researchgate.net
Marketing is an activity that is the lifeline for any growing firm. When done right, it can reap
multiple benefits for the firm in terms of attracting potential customers, sustaining the current …
multiple benefits for the firm in terms of attracting potential customers, sustaining the current …