The terminology employed to explore consumption ethics, the counterpart to business
ethics, is increasingly varied not least because consumption has become a central …

Abstract Since Miller's (1995) ground-breaking directive to the anthropology community to
research consumption within the context of production, CCT has come of age, offering …

This article investigates how disinformation circulates on social media as adversarial
narratives embedded in identity-driven controversies. Empirically, the article reports on the …

The amount of digital text available for analysis by consumer researchers has risen
dramatically. Consumer discussions on the internet, product reviews, and digital archives of …

The concept of brand community has been used to understand how consumers create value
around brands online. Recently consumer researchers have begun to debate the relevance …

Ideology plays a central role in consumer decisions, actions, and practices. While there have
been numerous studies of ideological formations in specific consumption contexts, an …

Responsible consumption conventionally stems from an increased awareness of the impact
of consumption decisions on the environment, on consumer health, and on society in …

In the digital era, marketers increasingly use storytelling techniques to narratively transport
and persuade their customers. This paper pursues three primary objectives:(1) to integrate …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

In recent years, growing attention has been devoted to consumer engagement with brands
through emerging technological (eg, social media/artificial intelligence-based) platforms …