Never, never together again: How postpurchase affect drives consumer outcomes within the context of online consumer support communities

EH Park, G Im, VC Storey… - Journal of the Association …, 2019 - aisel.aisnet.org
Online support communities are popular for consumers of information technology products
who might need help identifying or resolving a problem. Information technology products, in …

USE OF NETNOGRAPHY IN CONTEMPORARY MARKETING RESEARCH.

J Kopaničová, D Klepochová, Z Francová - Central European Business …, 2022 - ceeol.com
Netnography, an online qualitative research method that evolved from ethnography,
previously typically used in anthropology, is experiencing its boom in contemporary …

Why Are Memes Engaging?: A Netnographic Investigation of Memes for Marketing Purposes

A Blomberg, E Linder - 2024 - diva-portal.org
Internet memes increase in popularity every year as more people join social media
platforms. This has not gone unnoticed by companies that are growing marketing …

[图书][B] Exploring Women Empowerment: A Nigerian Case Study of NGOS'use of Digital Technology for Non-Formal Education

VN Ekwughe - 2020 - search.proquest.com
This ethnographic study explored women's empowerment through programmes of
nonformal education (NFE) offered by Nigerian NGOs using digital technologies. Women in …

[PDF][PDF] Self-expressive consumption and the effect on brand value co-creation

AM Brusendorff, XJ Viholt - 2019 - research.cbs.dk
The objective of this master thesis is to investigate the categories of co-creation,
sustainability and selfexpression, by looking at mothers' buying behaviour of children's toys …

[PDF][PDF] Antikuluttamisella vastuullista muotia

K Mäkilä - core.ac.uk
Tämä tutkimus suoritettiin laadullisena tutkimuksena, jonka tarkoituksena on lisätä
ymmärrystä antikuluttamisesta muodin parissa. Laadullisena tutkimusmenetelmänä …

Antikuluttamisella vastuullista muotia: Bloggaajat pikamuodin ostolakossa

K Mäkilä - 2020 - osuva.uwasa.fi
Tämän pro gradu-tutkielman tarkoituksena on rakentaa ymmärrys siitä, miten
antikuluttamisen avulla voi rakentaa vastuullista muotia. Tutkimuksen tarkoitusta avataan …

” Koti on siellä, missä koira< 3”: Lemmikkien merkitykset kuluttajien kodeissa

EJ Haapamäki - 2020 - osuva.uwasa.fi
Lemmikit muokkaavat monilla tavoin omistajiensa elämää. Tämän pro gradu-tutkimuksen
tarkoitus on selvittää, miten lemmikit vaikuttavat kuluttajien asumiseen ja kotien …

Governança de comunidades virtuais: entendendo a transformação da estrutura e dos processos de controle em projetos de software livre

IN Ferraz - 2019 - icts.unb.br
A finalidade da presente pesquisa é entender a governança e as suas transformações, a
partir da consideração da estrutura e dos processos de controle identificados em projetos …

[PDF][PDF] Human Capital and Value Adding in Public Sector: A Performative Case Study in a Higher Education Institution

A Wardini - 2017 - researchportal.murdoch.edu.au
ABSTRACT Nature/significance: Most Intellectual Capital Accounting Research (ICAR) is
primarily quantitative (ostensive) which have not addressed sufficiently the issue of the …