Customer surveillance is a pervasive marketing practice that involves the collection, usage,
and storage of customers' data from transactions, loyalty programs, and social media …

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …

With a series of major breakthroughs in AI technology, the use of AI generated content
(AIGC) has become one of the most popular research topics. Social media marketing has …

Though public donation solicitations (eg, asking consumers to donate during checkout) are
becoming ubiquitous, little is known about whether and how consumers' feelings elicited by …

Advertising has been one of the most effective and valuable marketing tools for many years.
Utilizing social media networks to market and sell products is becoming increasingly …

This study aims to determine the effect of social media advertising, electronic word of mouth
and prices on skincare purchasing decisions at Shopee. This research uses a quantitative …

Objective With the rapid advancement of technology, it has become possible to track
consumers' behavior on the Internet. Consequently, marketers can tailor advertisements to …

Online behavioral advertising (OBA) refers to the advertising practices of using consumers'
online activity data, such as their search and web browsing histories, to deliver personalized …

This chapter establishes a historical and definitional context of sustainable consumption,
focusing on the evolution of market freedom in Poland and its influence on consumer …

هدف: امروزه به‌دلیل رشد سریع تکنولوژی، دنبال‌کردن رفتار مصرف‌کنندگان در فضای اینترنت
امکان‌پذیر شده است. در نتیجه برای مدیران بازاریابی این فرصت فراهم آمده است که تبلیغات خود …‎