A bibliometric investigation of service failure literature and a research agenda

P Fouroudi, PJ Kitchen, R Marvi, TN Akarsu… - European Journal of …, 2020 - emerald.com
Purpose This paper aims to study the citations made in service failure literature and
assesses the knowledge construction of this region of exploration to date …

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective

Y Azemi, W Ozuem, KE Howell - Psychology & Marketing, 2020 - Wiley Online Library
Conceptualizing how customers construe online negative word‐of‐mouth (nWOM) following
failure experiences remains unsettled, leaving providers with inconclusive recovery strategy …

An exploration into the practice of online service failure and recovery strategies in the Balkans

Y Azemi, W Ozuem, KE Howell, G Lancaster - Journal of Business …, 2019 - Elsevier
To help managers better balance online service failures and recovery strategies,
organisations are increasingly offering a variety of recovery programmes. Anecdotal reports …

The influence of customer loyalty on small island economies: an empirical and exploratory study

W Ozuem, T Thomas, G Lancaster - Journal of Strategic Marketing, 2016 - Taylor & Francis
There is growing consensus that companies' long-term success is reliant on building and
sustaining strong customer relationships. This study explores the antecedents of loyalty in …

[图书][B] Digital marketing strategies for fashion and luxury brands

W Ozuem, Y Azemi - 2017 - books.google.com
Online shopping has become increasingly popular due to its availability and ease. As a
result, it is important for companies that sell high-end products to maintain the same …

User-generated content and consumer brand engagement

M Naem, S Okafor - Leveraging computer-mediated marketing …, 2019 - igi-global.com
Debates on the importance of user-generated content (UGC) and consumer brand
engagement have increasingly gained attention amongst researchers, practitioners …

[HTML][HTML] Social media: Where customers air their troubles—How to respond to them?

V Sigurdsson, NM Larsen, HK Gudmundsdottir… - Journal of Innovation & …, 2021 - Elsevier
Dissatisfied customers often use social media to voice their complaints effectively, and firms
strive to find solutions about how to respond to publicly visible service failure posts. We add …

The impact of digital books on marketing communications

W Ozuem, KE Howell, G Lancaster - Journal of Retailing and Consumer …, 2019 - Elsevier
Determining how notions of digital books influence digital divide and decision-making for
organisations is problematic, not least because it is an evolving concept, rooted in consumer …

User-generated content and perceived customer value

W Ozuem, CA Pinho, Y Azemi - Competitive social media marketing …, 2016 - igi-global.com
The Internet has transformed social communications and social behaviours. Technology-
aided interpersonal interactions have replaced traditional 'face-to-face'affiliations. The …

Online service failure and recovery strategy: The mediating role of social media

Y Azemi, W Ozuem - Competitive social media marketing strategies, 2016 - igi-global.com
The Internet environment has transformed the concepts of service failure and recovery
strategies from a dyadic customer-provider focus into a multidimensional web quality scope …