The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Purpose The context of marketing and service research is rapidly changing as a result of
advances in academic research and business practice. This has implications for our …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …

Food consumption is an important notion in the hospitality literature. Although its role in
gaining visitors' satisfactory travel experience and in affecting tourists' experiences of a …

Statistical inference, which relies on bootstrapping in partial least squares structural
equation modeling (PLS-SEM), lies at the heart of developing practically relevant and …

This study examines the mediating role of customer relationship management (CRM) quality
to better explain the effects of service evaluation variables (service quality, customer …

This paper aims to investigate the omni-channel shopping value (SV) by proposing and
empirically testing an omni-channel SV model based on SV literature and omni-channel …

Using a consumer survey, this study examines whether consumption values can predict
green buying behavior. The examination is based on the theory of consumption values and …

Extant research highlights novel opportunities in co-opting customers to co-create value
through their participation in the brand experience. However, relatively little is known about …