Effects of the spectator's emotional attachment to esports players on the sponsoring brand

F Navarro-Lucena, S Molinillo… - Academia Revista …, 2024 - emerald.com
Purpose The purpose of this study is to understand whether the spectator's emotional
attachment to esports' players is key for the sponsoring brand's outcomes. A theoretical …

Sentiment and Topic Analysis of Aftermovie Piala Presiden eSports 2019 (Onic Esport)

RW Setiawan, ARKP Rahadi… - Journal of Information …, 2024 - ejurnal.seminar-id.com
This research addresses the research problem of sentiment classification and topic analysis
in the context of the Aftermovie Piala Presiden Esports 2019 (Onic Esport), employing the …

From gamer niche to mainstream media: Twitch's most popular media figures and content

I Castro-Agirre… - Communication & Society, 2024 - revistas.unav.edu
Este artículo presenta las principales características de los contenidos y de los streamers
españoles de la plataforma Twitch que más se consumen en el Estado, con el objetivo de …

Análisis bibliométrico de la producción científica sobre streaming de videojuegos en Twitch

MA Navarrete Vega - PAAKAT: revista de tecnología y sociedad, 2024 - scielo.org.mx
La investigación explora la producción académica por años sobre streaming de
videojuegos en Twitch, resaltando una falta de revisión bibliográfica previa. El estudio usa …

Profitable Addictainment: The Mediatized Cocktail of Entertainment, Hate Speech, and Radicalization on Kick

AJ Röpke - 2024 - summit.sfu.ca
The research investigates the case of new online livestreaming platform Kick, owned by
recent rapidly growing crypto-gambling company Stake. The project demonstrates how …

[PDF][PDF] Marketing through Livestreaming Platforms

R Welden, M Haenlein, K Hewett, L Smith - thearf-org-unified-admin.s3 …
Livestreaming platforms, a form of social media, are rapidly growing in popularity. For
example, Twitch, a social media site dedicated to livestreaming video game content, has …

Playing at a Distance-Borderlands of Videogame Aesthetic

CM Vieira - Journal of Science and Technology of the Arts, 2023 - journals.ucp.pt
Abstract Sonia Fizek's Playing at Distance: Borderlands of Video Game Aesthetic navigates
the intricate intersection of digital technology, aesthetics, and play in the context of video …

[引用][C] Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions

R Alfian, WF Nugroho, L Yuliana - Jurnal Bisnis dan manajemen, 2024