Children's advertising literacy is a well-documented research area. Yet the literature on how
to measure advertising literacy is not straightforward due to conceptual and operational …

In today's online environment, children inevitably encounter personalized advertising.
However, research suggests that children are not yet able to cope with this advertising type …

This study simultaneously examines children's (aged 7–12) and their parents' responses to
a television ad designed to directly target, address, and influence the child. Employing a …

The aim of this study was to develop and test an indirect measurement instrument that is
able to assess children's advertising literacy activation. Study 1 (N= 24, age: 10–12) …

Purpose Addressable television is an interactive medium that blends online data
personalization with traditional TV content to better address individual consumers and …

This study aimed to investigate whether children's advertising literacy activation affects their
susceptibility to advertising and if this relationship is moderated by inhibitory control. In an …

For decades, child-directed advertising has been the subject of debate and research. In
addition to advertising on traditional media, children are increasingly exposed to …

Celebrities are used within advertisements in an attempt to impact positively on consumers'
attitudes toward brands, purchase intentions, and ad believability. However, the findings …

YouTube unboxing videos have become a popular genre among youth, and hosts often
receive financial or other incentives for showcasing products. Although sponsored …

This study reports the effect of four lessons of a recently developed Irish media literacy
teaching intervention on the advertising literacy of children aged 8-11. Covariates of age …