By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …

Background: Over the past decade, crowdsourcing marketplaces—online exchange
platforms which facilitate commercial outsourcing of services—have witnessed a dramatic …

Purpose This research is based on the premise that current metrics for search engine
advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic …

How will generative AI pay for itself? Unless charging users for access, selling advertising is
the only alternative. Especially in the multi-billion dollar web search market with ads as the …

Commercial conversational search engines need a business model. Since advertising is the
main source of revenue for “traditional” ten-blue-links web search, ads are not an unlikely …

Cybersecurity intelligence sharing (CIS) has gained significance as an organizational
function to protect critical information assets, manage cybersecurity risks, and improve …

Advertising in mobile apps has recently become one of the most popular advertising
channels for businesses when its annual revenue has rapidly increased year over year. On …

Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine
marketing (SEM) and to incorporate hands-on, practical classroom experiences. One …

Search engine advertising (SEA), in which businesses (or advertisers) bid on keywords and
pay search engine providers (eg Google) to get a secure place on the first page of search …

Conversational search engines such as YouChat and Microsoft Copilot use large language
models (LLMs) to generate responses to queries. It is only a small step to also let the same …