This article introduces a new dimension, Interpurchase Time (T), into the existing RFM
(Recency, Frequency, and Monetary) model to form an expanded RFMT model for parsing …

Strategi pemasaran berorientasi pelanggan memiliki peranan penting dalam mengelola
hubungan baik dengan pelanggan. Agar strategi pemasaran tepat sasaran, segmentasi …

The proliferation of big data and the growth of e-commerce have intensified the challenges
associated with extracting actionable data for personalised recommendations and decision …

Optimization models enable organizations to find the best solution and respond to the
demand from an uncertain environment and stochastic process promptly and with less …

Along with the development of the digital economy, companies providing web hosting
services and e-commerce infrastructure are increasing. Therefore, today, segmenting …

Database marketing has gained significant importance in today's business landscape due to
the availability of vast customer data held by many companies. This has led to the …

In the face of intensifying business competition, companies must proactively seek
opportunities to survive and thrive within their respective industries. While customer …

Customers play a pivotal role in the success of any business. The ability to attract and retain
the right clientele, who consistently engage with a company's products and services, hinges …

This study was undertaken to explore the determinants that can influence effective targeted
promotional SMS communication in the Sri-Lankan fashion retail sector. The objective of this …

The aim of this article is to provide a comprehensive methodology to perform customer value
analysis. First, we review the CLV concept, RFM model and other related concepts. Then a …