Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

Companies need to enhance corporate performance by stimulating the links between
stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic …

Codesign allows a design team to combine two sets of knowledge that are key to service
design: Customer insights into latent user needs and in-house professionals' conversion of …

Value co-destruction is a possible outcome of business, public and consumer collaboration.
We examine reasons that lead to value co-destruction and when these reasons emerge …

Co-production and active participation of the consumers are considered to have enhanced
the value co-creation activities that would ensure business benefits of a firm. The marketing …

We uncover a “paradox of formal appropriability mechanisms” in the case of knowledge-
intensive business services (KIBS) firms. Despite evidence that KIBS firms do not typically …

Both practitioners and researchers have developed various approaches to support product
development teams in their creative process of generating new and valuable product …

abstract Scholars dedicated increasing attention towards appreciating how design has
changed individuals' perception of new products, firms' understanding and formulation of …

Drawing on data from an original survey of UK and US publicly traded knowledge-intensive
business services (KIBS) firms, we investigate what types of KIBS firms collaborate with …