With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

As a new type of word-of-mouth information, online consumer product review is an emerging
market phenomenon that is playing an increasingly important role in consumers' purchase …

The authors explore the role of hubs (people with an exceptionally large number of social
ties) in diffusion and adoption. Using data on a large network with multiple adoptions, they …

We explore the effects of individual-and network-level negative word-of-mouth on a firm's
profits using an agent-based model, specifically an extended small-world analysis. We …

We analyze the problem of optimal monopoly pricing in social networks where agents care
about consumption or prices of their neighbors. We characterize the relation between …

Purpose–The purpose of this research is to help better understand the impact of online user
reviews on sales of search goods. Design/methodology/approach–This research is based …

This paper reviews 100 papers on the topic of IndustryUniversity (I/U) collaborations to
identify the drivers and main-barriers to such collaborations. It reveals that the greatest …

We study pricing strategies of competing firms selling heterogeneous products to
consumers. Goods are substitutes and there are network externalities between neighboring …

While the importance of electronic Word-of-Mouth (eWOM) for Business-to-Business (B2B)
firms is increasing, the use of B2B firm-generated content for driving positive eWOM is less …

Purpose Given the socialisation of men and women to their gender roles and expression of
emotion, this study aims to investigate whether there are gender differences in the use of …