Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …

Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …

Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …

The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …

The study draws upon an existing conceptual model of customer engagement and examines
how customer and firm based factors are related to customer engagement with a focus on …

Drawing on a service-dominant (SD) logic perspective, this study identifies key antecedents
and consequences of tourism customer engagement, which remain nebulous to date. We …