[HTML][HTML] Leveraging the Digital Sustainable Growth Model (DSGM) to Drive Economic Growth: Transforming Innovation Uncertainty into Scalable Technology

A Shalaby - Journal of Economy and Technology, 2024 - Elsevier
The rapid advancement of artificial intelligence (AI), particularly with the emergence of
Artificial General Intelligence (AGI), has intensified concerns about AI potentially …

[PDF][PDF] Brand valuation: an innovative approach based on conversion ratios

R Skalický, T Meluzín, M Zinecker… - Economic research …, 2023 - hrcak.srce.hr
We present a novel brand valuation method based on conversion ratios. The proposed
approach uses brand-related parameters, which are usually accessible, however, the …

Markenbewertung: wie misst man den monetären Wert von «intangible assets»?

AR Lindemann - 2022 - digitalcollection.zhaw.ch
In Unternehmen kommen Marken eine besondere Bedeutung zu. Zum einen sind sie häufig
der wertvollste Vermögenswert und zum anderen haben sie als Treiber des …