The focus of this book is on holiday planning and decision making, which is the cornerstone
of tourist behaviour and tourism marketing. The first three chapters deal with the basics …

A central research topic in tourism management concerns tourists' choice of specific
destinations. The present article reviews and advances the extant literature on destination …

Social media are acknowledged as an important information source that influences tourists'
travel choices. However, qualitative studies that take an inductive approach to identify the …

Inaccurate promotional information about tourist destinations may result in tourists' negative
evaluations. This study proposes a new approach to measure the congruence between …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

Previous efforts to understand and predict behavior traditionally categorize tourists into sub-
groups using socio-demographic and psychographic variables. Surprisingly, the tourism …

Studies investigating the influence of social media on destination choice are in an
exploratory stage. Essentially, social media disseminates word of mouth electronically …

This paper compares how two different destinations use food in their marketing activities.
Content analysis of brochures, booklets and web sites was used. One, Hong Kong, makes …

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains
sports tourism as a social, economic and cultural phenomenon that stems from the unique …

Planning Research in Hospitality and Tourism provides a concise and clear approach to
planning research projects which are a necessity in most hospitality and tourism courses …