Sustainability is fuzzy and wide concept and the discussion what to sustain continues, the
resources or lifestyle. Furthermore how holistically the sustainability should be approached …

Over the past few decades, the production and consumption of clothing has increased
exponentially, leading to a dramatic increase in the negative environmental consequences …

The focus of this confirmatory research was on consumer attitudes towards the sustainability
of fashion brands and how these attitudes influence their purchasing decisions. The aim was …

This paper summarises the results of a more than 5-year practice-led study on the use of
upcycling design and production methods in garment mass production. The efficiency of …

This chapter lays grounding for principles in a circular economy from the fashion viewpoint.
Chapter presents following approaches; design for longevity, design for services, design for …

Circularity has been ineffective in shifting the fashion industry's ever-growing carbon
footprint, as its focus fails to prioritise slowing the cycle of consumption and production. In …

The world population has grown tremendously in the past few decades, and the same
period also witnessed improvements in living standards in general. These two …

Consumers' perception, awareness, and behavior toward sustainable fashion were
surveyed with a questionnaire in which 263 respondents participated, and obtained data …

Purpose The purpose of this study is to apply and extend the predictors within the theory of
planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life …

Purpose This study examined whether marketing an apparel product via an advertisement
with a sustainability vs a conventional message would affect consumer perception of the …