M Rana, N Arora - Journal of Global Marketing, 2022 - Taylor & Francis
With the growing usage of the internet and smartphones, social media platforms have become essential marketing and advertising tools in the present times. Marketing …
M Rana, N Arora - Review of Marketing Science, 2022 - degruyter.com
The present research has been steered by the growing use of social media in every sphere of human interaction, including the marketing and advertising of brands. Hence, this …
N Arora, M Rana, S Prashar - Review of Marketing Science, 2023 - degruyter.com
Expanding expenditures and emphasis on sustainable marketing necessitate additional research to comprehend how to effectively influence sustainable attitudes and behaviour …
EY Ratag, AJW Putro, G Memarista - Jurnal Ilmiah Mahasiswa …, 2022 - journal.wima.ac.id
The study aims to analyse the impact of instagram as social media advertising and customer experience purchase with customer trust as a remarkable intering variables of skincare …
This study discusses the influence of social media marketing using online advertisements, content sharing, credibility towards purchase intention and customer loyalty. The population …
IBN Udayana, A Nurafina - J-MKLI (Jurnal Manajemen dan …, 2024 - journal.apmai.org
Perkembangan zaman akan mempengaruhi banyaknya pengusaha baru oleh karena itu, persaingan akan semakin tinggi terutama dalam industry fashion. Para pelaku bisnis di …
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the …
This study investigates the impact of social media platforms, social media marketing activities, and influencer marketing activities on customers' brand awareness in 5-star hotels …
V Naufalia - Maker: Jurnal Manajemen, 2022 - maker.ac.id
Penelitian ini bertujuan agar diketahui apakah viral marketing berperan dalam memediasi pengaruh social media advertising terhadap consumer buying behavior pada pelanggan …