The research aimed to examine factors that formed brand awareness and brand image of
the tourism sector in Indonesia by using social media marketing on TikTok platform. The …

With the growing usage of the internet and smartphones, social media platforms have
become essential marketing and advertising tools in the present times. Marketing …

The present research has been steered by the growing use of social media in every sphere
of human interaction, including the marketing and advertising of brands. Hence, this …

Expanding expenditures and emphasis on sustainable marketing necessitate additional
research to comprehend how to effectively influence sustainable attitudes and behaviour …

The study aims to analyse the impact of instagram as social media advertising and customer
experience purchase with customer trust as a remarkable intering variables of skincare …

This study discusses the influence of social media marketing using online advertisements,
content sharing, credibility towards purchase intention and customer loyalty. The population …

Perkembangan zaman akan mempengaruhi banyaknya pengusaha baru oleh karena itu,
persaingan akan semakin tinggi terutama dalam industry fashion. Para pelaku bisnis di …

Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet
available information remains scarce. Marketers often utilize advertising to educate the …

This study investigates the impact of social media platforms, social media marketing
activities, and influencer marketing activities on customers' brand awareness in 5-star hotels …

Penelitian ini bertujuan agar diketahui apakah viral marketing berperan dalam memediasi
pengaruh social media advertising terhadap consumer buying behavior pada pelanggan …