The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

LD Lang, A Behl, F Guzmán, V Pereira… - International Marketing …, 2023 - emerald.com
Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

Cannabis industry marketing violations in Washington State, 2014–2019

BH Carlini, S Garrett, C Firth, I Pinsky - Journal of studies on alcohol and …, 2022 - jsad.com
Objective: The purpose of this study was to describe marketing violations from the cannabis
industry in Washington State. Method: The study team obtained records of all Washington …

Analysis of related factors for adolescents' intention to use alcohol in Korea

EA Park, AR Jung, S Choi - PLoS one, 2022 - journals.plos.org
The harmful effects of alcohol consumption by adolescents have been increasingly
emphasized. Thus, it is necessary to identify individual and environmental factors that …

Self-regulation failure reduces the effect alcohol portrayals in movies on indirect attitudes toward alcohol

O Zerhouni, L Bègue, E Sarda… - The Journal of …, 2020 - Taylor & Francis
We investigated the cognitive mechanisms underlying change in implicit cognitions
following exposure to alcohol portrayals. More precisely, we tested in an experimental study …

[PDF][PDF] 한국고등학생의음주미디어리터러시교육요구도및관련요인

박선희, 김정희, 백지원 - Korean J Health Educ Promot, 2023 - ekhep.or.kr
Objectives: This study investigates (a) the current status and future needs of alcohol
prevention education in high schools, focusing on alcohol media literacy (AML);(b) the …

The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior

A Campbell - 2022 - search.proquest.com
Alcohol advertisements are known to be appealing and memorable, and several
researchers have investigated what makes these advertisements so attractive. Several …

[DOC][DOC] Exploring determinants of brand loyalty: Considering Marketing Mix and Brand Equity in FMCGs

W Irfan - researchgate.net
This study aims to identify the impact of online advertising efforts and physical distribution
intensity on perceived quality and brand awareness, and their impact on brand loyalty. In a …

[PDF][PDF] The role of advertising, distribution intensity, and store image in achieving global brand loyalty in an emerging market

AB Le Dang Lang, F Guzmán, V Pereira, M del Giudice - researchgate.net
Purpose: Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

Exposure to Alcohol Social Media Marketing and Associations with Young Adult's Drinking Expectancies and Behaviors: A Study to Inform Regulations and Health …

HW Chan - 2022 - search.proquest.com
Background: Alcohol consumption, a leading risk factor towards global morbidity, has
increased in the past decade despite global calls for action to reduce its significant impact …

[引用][C] Réduction des dommages associés à la consommation d'alcool III. Réduction des risques et des dommages, et stratégies de prise en charge des …

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