Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
Customers' impulse buying in social commerce: The role of flow experience in personalized advertising
LF Lina, L Ahluwalia - Jurnal Manajemen Maranatha, 2021 - journal.maranatha.edu
One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …
advertisement that are in accordance with consumer preferences or also called …
Ad avoidance in the digital context: A systematic literature review and research agenda
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …
of both marketing practitioners and scholars. However, this growth has dramatically …
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
[HTML][HTML] Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
[HTML][HTML] Glued to your phone? Generation Z's smartphone addiction and online compulsive buying
Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …
especially among young consumers. The abuse of these digital devices affects individuals' …
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
X Gao, XY Xu, SMU Tayyab, Q Li - Electronic Commerce Research and …, 2021 - Elsevier
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …
environment to facilitate viewers to process product information and conduct related …
[HTML][HTML] Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes… - International journal of …, 2021 - Elsevier
The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …
which companies conduct their business. Social and digital marketing offers significant …
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …
poorly understood. Therefore, this study aims to empirically examine the main factors that …