Purpose This study aims to investigate drivers of co-branding, and the relative strength of
these drivers within the Persian Gulf Pro League (PGPL). The study examines sport …

Esports, competitive video gaming competitions, are becoming increasingly popular
worldwide, with their growth in emerging markets contingent on local area network (LAN) …

Luxury sports products and brands in general have seen a significant increase in their sales,
highlighting the high consumption of smart sports watches. The purpose of this study is to …

This paper aims to analyze the role of the Iranian sports industry, in the face of COVID-19,
and how it faces the possibility of renewing itself and becoming a reference sector within the …

In professional sports, predicting success factors is very vital and important and is always
questionable. The failure of teams in the leagues has been a constant issue and progress …

The service quality in sports organisations has become one of the important aspects which
can affect the success of these organisations. On the other hand, the costumers' intention to …

Today, researchers have witnessed common statistical errors in many scientific articles. In
order to the results of scientific articles to be reliable, they are judged in sports management …

The present study was applied in terms of purpose and descriptive-correlational in terms of
data collection. It investigated the mediating role of enjoyable experience and e-satisfaction …

Methods: The methodology of this research was qualitative and grounded theory Strategy.
The statistical population of the study consisted of all managers, professors and researchers …

A special type of advertising and customer communication is called endorsement, which is
done by using famous people. In this advertising method, famous people often introduce the …