Despite the increasing use of psychophysiological measures in various research areas,
there is a relative paucity of studies on communication, media, and media interfaces that …

Mobile devices are deeply embedded in people's everyday lives. On the one hand, this
opens up a new field for media and communication research. On the other hand, the …

This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …

Armin Scholl führt in die Grundlogik der Befragung als sozialwissenschaftliche Methode ein.
Parallel zum Lehrbuch werden im Internet die methodischen Anlagen ausgewählter …

Although an objective and increasingly common technique in marketing, media and
psychology, psychophysiological measures are rarely used in tourism research to detect …

Recent theory on narrative processes suggests that changes in recipients' emotional
responses (emotional shifts) are characteristic of immersed story processing and precursors …

This paper examines whether emotional message content alters the effects of structural
complexity and information density on available resources, measured by secondary task …

This chapter refines the conceptual and operational definitions underlying secondary task
reaction times (STRTs) in an attempt to clarify exactly what STRTs measure. The intent is to …

This study directly tests the hypothesis that secondary task reaction time (STRTs) measured
during television viewing index available resources rather than resources allocated by the …

This paper investigates differences in overtime processing of television messages with three
types of emotional trajectories—those which begin neutral and become negative, begin …