Mobile devices are deeply embedded in people's everyday lives. On the one hand, this opens up a new field for media and communication research. On the other hand, the …
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological …
Armin Scholl führt in die Grundlogik der Befragung als sozialwissenschaftliche Methode ein. Parallel zum Lehrbuch werden im Internet die methodischen Anlagen ausgewählter …
Although an objective and increasingly common technique in marketing, media and psychology, psychophysiological measures are rarely used in tourism research to detect …
JR Winkler, M Appel, MLCR Schmidt… - Media Psychology, 2023 - Taylor & Francis
Recent theory on narrative processes suggests that changes in recipients' emotional responses (emotional shifts) are characteristic of immersed story processing and precursors …
This paper examines whether emotional message content alters the effects of structural complexity and information density on available resources, measured by secondary task …
L Annie, MD Basil - Annals of the International Communication …, 1998 - Taylor & Francis
This chapter refines the conceptual and operational definitions underlying secondary task reaction times (STRTs) in an attempt to clarify exactly what STRTs measure. The intent is to …
A Lang, SD Bradley, B Park, M Shin, Y Chung - Media psychology, 2006 - Taylor & Francis
This study directly tests the hypothesis that secondary task reaction time (STRTs) measured during television viewing index available resources rather than resources allocated by the …
This paper investigates differences in overtime processing of television messages with three types of emotional trajectories—those which begin neutral and become negative, begin …